Avere la Barba

Launched in 2014, Italian brand Laboratorio Avere la Barba produces beard products made by people with beards. The brand unites the creativity of Alessandro Toso with Diego Santi's craftsmanship and the nous of the Lorenzin family, who have dealt in the business of grooming since 1975. At the heart of the line is a consistent use of radicchio root, revered for its antioxidising, protecting, remineralising properties. All products are made in Italy and completly natural.